Fredy Joudieh, owner of Sarrtori Fine Apparel for Men, attributes his Lebanese heritage for his sense of fashion, and his commitment to impeccable customer service. His formal education was at the Milano Fashion Institute where he graduated in 1982 with a degree as a fashion consultant and color coordinator. The completion of his studies best prepared him to meet the challenges of sizing and dressing individuals for any type of lifestyle needs from tailored clothing to upscale casual.

Prior to the opening of his own specialty store, Fredy assisted some of the finer men’s stores in the Bay Area. This experience included among others, personal shopping for many of the areas local celebrities.

In February 2000 Sarrtori opened its doors for the first time. Taking its namesake from the Italian word for Tailor, confirming Fredy’s belief that men should always look “clean and polished.” Sarrtori offers the finest Italian and American designer brands in fashion while Fredy continues to attend the Premiere Men’s Trade Shows constantly searching for new cutting edge product.

His belief in family first is most obvious when visiting Sarrtori, where you immediately feel like part of the Sarrtori family. Of his many philosophies Fredy believes that “being honest, and always putting your heart and soul into what you do” are keys to a happy lifestyle while “establishing personal relationships with your clients and offering customer service that has no boundaries” are vital to a successful business.

In Sarrtori’s short history Fredy has been successful in creating his own unique image, while continuing to solidify his place as a major force in the dynamic world of fashion.