Sound Decisions is your best VALUE in professional car audio systems installation. Sound Decisions has been in business for over 30 years. We offer over 57 years of accumulated experience in the sales, installation and service of car audio and electronics. We have a long track record of satisfied customers and we will be here for years to come. We have been here, and we will stay here. We are one of the first car audio stores in South-Eastern Wisconsin.

History

Known originally as International Guaranty Corporation, Sound Decision began in 1972 supporting electronic suppliers such as: Pioneer; Craig; Morriss; Electrophonic; Ross and Stewart Radios. From the mid 1970s we were also working consulting major speaker manufacturers in the US. In 1975 we were branded as Sound Decisions. We began with our first car audio installations with 8 tracks in 1976 and by 1978 we branched in to supplying all the parts for home speaker kit sales.

As the interest in after-market car audio boomed in the late 1970s and early 1980s, Sound Decisions place in the market was assured. With the influx of new manufactures participating in the car audio the news for customers was that the sky was the limit. With the advant of digital audio and compact discs consumers were exposed to better quality sound for the first time. By the late 1980s, the combination of the advancements in amplifier technology allowed the true concert in the car experience.

The 1980s also brought with it new technologies in security allowing for
never-before-seen options for the consumer. Car alarms appeard along with a myriad of anti-theft and theft-deterrent devices.

In 1990, Sound Decisions moved to its current location and finding the bright pink mailbox became a well established landmark in the Racine and Southeastern Wisconsin Area. In 1995 consumer were again
afforded a new option, the remote start sytem.

Completing the now standard set of available options the 21st century ushured in such advancements as GPS navigation, Digital Video and computer integreted peripherals. The consumer is nolonger limited by the contraints of space for the storage of various media. iPod and digital storage devices now allow more options than ever.

Customer Service

Customer service is the life blood of car audio sales and installations. We
at Sound Decicions feel that customer service an art form. We know that if you treat customers well and make a special effort to please, they come back; tell their friends; and maintain a long lasting relationship of loyalty. Do you wonder how service works? Why not read the unsoliced testimonials below!

Testimonials

6/17/05

Hi Chris,

I would like to thank you so very much for your quick service and
kindness. You will be recommended fully if any one should ask about having an
auto start. Again Thank U.

Mrs. Wallace
'98 Buick
Lasabre

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3/26/05

Dear Sound Decisions,

I just wanted to say thanks for replacing my defective car stereo a
while back. Some buttons had to be pushed several times to work, but you
replaced the stereo no hassle.

That was my second stereo bought from you, and you can be sure I'll
buy my next one there and recommend you to others.

I mainly wanted to acknowledge your good customer service, which is
more and more rare today.

Mike Bum

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June 8, 2004

Dear "Sound Decisions"

I just wanted to express my heart felt "Thanks" for a job very
well done. Your company is the exception in a society where customer service
is a lost art.

Mr. Chris Hilbert, thank you so much for your professionalism,
personal care, attention to detail and patience in educating me in mobile
theatre systems, We are greatful!

I plan on referring "S.D." to others and look forward to doing
business again in the future!

Thanks Again " God Bless!
Grace Tucker

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June 2004

To the staff of Sound Decisions,

I would like to drop you a small note to say Thank you so much for
caring and taking the time to help me problem solve the electrical problems with
my truck.

When the company that installed the electric start unit went out of
business I had no where to turn but you guys cared enough to look at my truck
not only once but twice and helped me solve the problem. Without small company's
like yours that care more about the customer than the bottom dollar of financial
gain this world we be nothing but a monopoly.

Thank you again for all of your great work and for caring so much. A
special Thanks to Chris whom did the work.

Sincerely
Kate