The main reason we launched RelyLocal in Prattville was to help the “little guys” (and gals) compete! With national chains and web-based replacements spending as much as $2 million in marketing every day, it is no wonder that many of our local companies are having trouble connecting with new customers through all of the noise. Especially in this economy, we began to see more and more established businesses slowly disappear while many new local businesses didn’t know how to get started and get their name in front of new customers. Budgets are tight and many businesses think that the first cut should always be in advertising. They are wrong! But, don’t just take our word for it…
"Stopping advertising to save money is like stopping a clock to save time." - Henry Ford
RelyLocal isn’t meant to be a full replacement for all of your other marketing efforts, or memberships with business groups like the Chamber of Commerce. (Heck, be reasonable – have you seen our minimal fees?) We like to think of ourselves as an advertising incubator, the one thing that every local business needs to be a part of to help drive their other advertising efforts – online and off. Use RelyLocal as a starter, and work your way into other (more expensive) advertising options. Here are a few of the details on what we offer our members…
Our website is a vital piece of our entire local marketing solution. You simply choose a category (or multiple) in which to feature your business listing and we’ll take care of entering all of your information; company description, logo, location, hours of operation, web address, email, photos, and social media links! Our first goal is to drive traffic to your business – online or off. As a result, some customers will find what they need about your business directly on our site, while other customers will continue on to your site to get even more information.
While our #1 goal isn’t necessarily to get your business on “page one” of search results (please consider our minimal costs) – it DOES happen all the time! In addition to the new customers you will gain directly from RelyLocal.com, you will also begin to see increased traffic and exposure across search engines. With modern search algorithms focusing on authentic, local content, your business being featured on trusted sites like RelyLocal.com will help to increase your online visibility. We will also help you optimize your business presence across major search and mapping platforms to ensure customers can find you easily.
Let us be your online ambassador – connecting you with our ever-growing network of “Loyal Locals” across popular social media platforms. Imagine – the next time you are holding a special event or offering a special promotion, you can reach hundreds (if not thousands) of qualified local customers in Prattville with your message every time we make a post on your behalf… Instantly! (Try that with traditional marketing methods!) Plus, we keep things fun – with quizzes, contests, and giveaways designed to increase our follower base, while generating new exposure for your business in new markets!
If you have been in business long, you realize that without advertising, you’ll never survive. You also realize that most advertising is extremely expensive and difficult to justify on your bottom line. Let us complement your current advertising plans and reach new audiences that you never thought you could afford. We pool the funds of active members in order to advertise across multiple channels – even sponsoring local events. As an example, for a typical advertisement, we will spend half the time explaining what the RelyLocal campaign is all about, and how customers can support local business. The other half will feature specific RelyLocal members who helped to underwrite the ads. Each promotion will highlight our members while emphasizing the grass-roots community feel! All for a fraction of the cost of “going it alone”…
Digital and print coupon marketing can be very effective, but it’s also very expensive considering the ROI. While mass marketing reaches many households, not everyone needs your specific product or service at that moment. As part of your normal membership, you may feature up to three coupons each month (you choose the expiration dates) for customers to access and use at your location. As we continue to grow, we will also feature select coupons in our promotional materials to showcase all of the offers available at RelyLocal.com. This is a great incentive to entice new customers. Best of all, it’s all included as part of your regular membership!
While we provide businesses and loyal locals with promotional materials – it is about much more than just that “warm-and-fuzzy” feeling. These tools are a small but very deliberate part of building an effective grass-roots campaign to support local business. It is our way of making RelyLocal the new “seal of approval” for local businesses in the Prattville area.
RelyLocal isn’t just about what we can do for you, it’s about what you can do for your community. At least 90% of your membership dues stay in the area to help grow our community campaign to reunite local customers with their local businesses. We don’t view our business members and web users as clients and customers, we view them as partners! Get involved, make a minimal investment in Prattville, and you’ll receive a lot more in return than just more online visibility. We are here to help!
RelyLocal Campaign: Starting at only $25 per Month!
Most small local businesses can't afford the thousands of dollars needed each month to advertise across multiple channels - let alone hire marketing professionals or maintain an active social media presence! How can they possibly compete with national chains or established competitors?
RelyLocal is much more than just another online business directory and community campaign! Think of us as your co-op advertising agency, marketing team, and brand ambassador - representing you in the community all day, every day.
Many businesses already have a website, but struggle to attract visitors. They spend precious time and money on design, SEO, and expensive advertising that appears to produce no tangible results. Other businesses have minimal online presence but know they're losing customers as a result.
If potential customers can't find you online, they're less likely to find your physical location too. We not only bring you qualified traffic directly from your listing on RelyLocal.com, but we also increase your visibility across search engines and online directories, enhancing your overall digital presence and organic reach.
If you’re a local business owner in the Prattville area who would like to partner with RelyLocal, just get in touch or apply today! We’d love to meet with you and figure out even more ways that we can help your business!
Ready to Make a Difference in Prattville?
Whether you’re a local business owner looking to reach more customers or someone passionate about supporting our community, RelyLocal is your connection to what makes Prattville unique. Our listed businesses enjoy exclusive opportunities to increase their visibility and connect with customers who believe in shopping local. Contact your territory manager below to learn how you can be part of strengthening our local economy.
