Taco's sales and marketing professionals are often the company's first contact with its customers. Focused, respectively, on commercial product sales and marketing and residential products sales and marketing, they are essential players in developing quality products and new product innovation to Taco's customer base in North America and, by extension, to markets across the globe.

The Residential Sales & Marketing Division, led by Senior Vice President Todd Facey and Senior Vice President, Canada Robert Coons, focuses on the residential/light commercial market and on the plumbers and mechanical contractors who install Taco products. Residential products are sold through an extensive network of more than 3,000 HVAC wholesalers nationwide and in Canada, which then sell direct to plumbers and contractors.